Trustworthiness as an Asset
نویسنده
چکیده
People posses an innate capability to instinctively evaluate the trustworthiness of other people in their daily lives, and a hardwired tendency to react strongly if they feel betrayed. However, these capabilities do not work in the digital domain, for both obvious and notso-obvious reasons. Therefore, something else is needed. In this paper we explore the prequisites and difficulties that are encountered when attempting to establish a bases for trust and trustworthy behaviour in the Internet, concentrating on the asset like nature of trustworthiness. 1The complete version of this article is included in the main conference proceedings. 429
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